Burberry has released a new campaign, fronted by model Cara Delevingne, who has also recorded her own version of the track ‘Maybe it’s because I’m a Londoner’ to promote Her Eau de Parfum.
The campaign also sees Delevingne photographed in the brand’s distinctive fashion from around her home city of London by Jurgen Teller.
Supporting the campaign will be a custom lens and geo-targeted Snapchat filters from around London, as well as Burberry Her Giphy stickers for use across both Snapchat and Instagram.
"Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it. It's a signature scent,” described perfumer Francis Kurkdjian of the new scent which is released this month (October.)
The resulting video, which features the photography and singing of Delevigne, can be found on the brand’s YouTube channel.