Digital Advertising

Video: telling more than just a story on mobile

By Olivia Atkins | Writer

Spredfast + Lithium

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October 4, 2018 | 3 min read

Adland is filled with storytellers; in fact it’s the storytellers who keep the industry alive. Yet as technology evolves and devices change to become more compact, it’s inevitable that marketers need to consciously prepare for adapting too. Screen sizes are becoming smaller – or larger in some cases – so creating video with mobile in mind should be essential. Although you’d be surprised how few marketers do this…

The Drum and our partners Spredfast are hosting a webinar to discuss what opportunities lie ahead for marketers in mobile and how they can use the medium to guarantee maximum impact.

Video represents almost 50% of all mobile data traffic and this figure is only expected to grow, currently predicted at reaching 75% in as little as three years.

video

Video: telling more than just story on mobile

But keeping up with shifting consumer behaviours is not easy despite marketers knowing that evolution sits at the heart of their success.

To make this process of transformation and learning as easy and stress free as possible, this webinar moderated by speakers from The Drum and Spredfast and will have panellists from the Lego, Facebook, and Just Eat. This will provide easy to adopt suggestions for marketers on how to relate to their consumers through mobile video as well as describing the challenges they need to overcome in order to secure greater engagement on the platform.

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The webinar will take place on 30 October, 11am so make sure to register ahead to avoid disappointment.

You can register for free to the webinar here.

Digital Advertising

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