Video: telling more than just a story on mobile
Adland is filled with storytellers; in fact it’s the storytellers who keep the industry alive. Yet as technology evolves and devices change to become more compact, it’s inevitable that marketers need to consciously prepare for adapting too. Screen sizes are becoming smaller – or larger in some cases – so creating video with mobile in mind should be essential. Although you’d be surprised how few marketers do this…
The Drum and our partners Spredfast are hosting a webinar to discuss what opportunities lie ahead for marketers in mobile and how they can use the medium to guarantee maximum impact.
Video represents almost 50% of all mobile data traffic and this figure is only expected to grow, currently predicted at reaching 75% in as little as three years.
Video: telling more than just story on mobile
But keeping up with shifting consumer behaviours is not easy despite marketers knowing that evolution sits at the heart of their success.
To make this process of transformation and learning as easy and stress free as possible, this webinar moderated by speakers from The Drum and Spredfast and will have panellists from the Lego, Facebook, and Just Eat. This will provide easy to adopt suggestions for marketers on how to relate to their consumers through mobile video as well as describing the challenges they need to overcome in order to secure greater engagement on the platform.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The webinar will take place on 30 October, 11am so make sure to register ahead to avoid disappointment.
Content created with:
We believe social media is where invaluable connection happens, and we've known this since we started Spredfast 8 years ago.Find out more