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Vice launches in the Philippines and bolsters content talent

Vice Asia hires Natashya Gutierrez as head of content strategy / Vice

Vice Asia has named Rappler co-founder Natashya Gutierrez as head of content strategy as it announces its Philippines launch.

Vice is launching its local content platform in the Philippines, which is one of its largest markets in Southeast Asia, in order to drive audience and revenue growth via localisation.

It's been covering Filipino content already and earlier this year, Vice received two Emmy nominations for the coverage of the Battle of Marawi, and two in 2017 for their coverage of the Philippines' Drug War.

Prior to this, Natasha worked at online news site Rappler, at which she was also a founding member. She has to her credit several journalism awards including the Society of Publishers in Asia for reporting on women's issues, and the Asia Journalism Fellowship. She was also selected as one of Asia's emerging young leaders and named a Development Fellow by the Asia Foundation.

Gutierrez said, “I’m excited to be joining the Vice Asia team, and being part of guiding and expanding our voice and strategy across the entire region. Some of the most interesting stories are hiding in plain sight all throughout Asia, and young people here are hungry to both consume and engage in creating that content.

“As a Filipina, I couldn’t be more excited to put a huge focus on my native Philippines and share the country’s stories to the rest of the region, and the world. Asia is an extremely young region, and in the Philippines, the median age is 23 years old - Vice's core audience. Vice plans to cover the Philippines with an acute focus, finding and promoting the up and coming young voices in the country who deserve a more regional audience and platform.”

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