Ricky Ponting fronts BetEasy's latest campaign to encourage punters to raise their game

Former Australian cricketer Ricky Ponting is urging punters everywhere to raise their game in BetEasy's latest campaign.

The film titled 'Raise Your Game', directed by Paul Middleditch of Plaza Film and conceptualised by The Monkeys features Ponting playing different sports from NFL to soccer, ice hockey and chess.

The campaign will be launched during Spring Carnival across broadcast, out of home advertising, digital, retail, press and social channels.

BetEasy chief marketing officer, Ed Owens said: “With the coming together of William Hill and CrownBet we have more to offer than ever before, it’s also re-affirmed our commitment to being a cut above the rest.Our emergence as BetEasy gives us a chance to demonstrate what our new entity is all about, a genuine love of competition and the thrill of live sports.”

The Monkeys Melbourne executive creative director, Grant Rutherford, said: “Getting to work with Ricky again was a real pleasure. And he's the perfect embodiment of the Raise Your Game platform - the man's literally bloody good at everything.”

Overall Rating
5/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.