Liverpool FC has signed insurance brand AXA as its global insurance partner in a multi-year partnership.
As part of the agreement, AXA will work with the club’s men and women teams, managers, coaches and health professionals to promote well-being and lifestyle and will also host a range of events and experiences for fans globally.
AXA further aims to raise its brand awareness and visibility across LFC's global markets, particularly Asia.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “We would like to extend our congratulations to AXA on being the number one insurance brand in the world for the 10th year running. With this award, AXA has continuously proven its dedication to service excellence and strives to be a true partner for life for its customers.
“As a world-leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world.”
Thomas Buberl, CEO of AXA, said: “ Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence.
"We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone”.