Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for iconic British retailer Marks & Spencer.
The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.
Commenting on the association, James Munson, managing director of Marks & Spencer said, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”
With 67 stores across 30 cities in India, Marks & Spencer is one of the most accessible international fashion brands in India, where it operates as a joint venture with Reliance Retail.
Commenting on the win, Gopa Kumar, executive vice president of Isobar India said, “We're excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”
Isobar is a global full-service digital agency which works with clients including Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.