Modern Acupuncture - a franchise concept for the alternative medicine market and acupuncture industry - has launched a marketing campaign in the US devised by its agency of record, StrawberryFrog
Entitled ”Let’s Tingle", the campaign aims to showcase Modern Acupuncture’s offering of beauty, stress and pain treatments. The print, digital, in-store and outdoor ads features images shot by Swedish photographer Henrik Halvarsson, known for his work with H&M. The campaign will integrate mobile and social elements, the main website, print and outdoor ads - including an outdoor installation in Times Square in NYC.
Scott Goodson, CEO of StrawberryFrog said: "Modern Acupuncture is the new disruptor brand in the health and wellness space, with a new message: Acupuncture is modern based on a proven 3000-year-old remedy that everyone in America would benefit from. StrawberryFrog has launched more businesses than anyone else, and Modern Acupuncture is growing rapidly under the leadership of CEO, Matt Hale.”
Lindsay St. Clair, director of marketing for Modern Acupuncture added: ”The StrawberryFrog team has outdone themselves with a world class branding, advertising and movement marketing campaign that is exquisite. They have a reputation for strategic and creative excellence and this brand is second to none.
"As the brand’s first campaign, we want to engage those who know about Acupuncture, but mainly, we want to reach those who don’t. Everyone deserves to experience the benefits. 'Let’s Tingle' will propel acupuncture into the 21st century mindset. It’s a state of well-being and happiness we want to bring to America. A natural way to feel better and more beautiful.”