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Finalists for The Drum Digital Trading Awards USA 2018 revealed

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By Dani Gibson | Senior Writer

October 2, 2018 | 5 min read

The big reveal is here! The Drum Digital Trading Awards USA 2018 unveils the big finalists for the year.

This year industry experts from Beeler Tech, IAB Tech Lab, Business Insider, Shazam, Trust Metrics, Neustar, Cognitiv, Iponweb, Pandora and MullenLowe Mediahub came together to judge the best of what the industry has to offer.

Chair of the judging panel and vice president of strategic partnerships at Cognitiv, Jana Jakovljevic said that with each year the entries illustrate an added level of sophistication, intelligence and creativity.

DTA USA 2018

Finalists for The Drum Digital Trading Awards USA 2018 revealed

She said: “This year we saw how players in the space are going above and beyond the call of their clients, leveraging the latest tools and advancements in technology to improve user experience and drive results. It was especially exciting to see new applications of the latest AI being deployed to deliver marketers superior performance.”

One category that stood out for the judges was Most Effective Use of Data. Rob Beeler, founder of Beller Tech says that an underlying theme of the entries they reviewed was the use of data to produce better results. “However, the diversity of data usage is impressive” he said. “It signals to me that there is a lot of innovation in a lot of areas of our industry. There is so much innovation going on, it's important to highlight some specific cases with everyone. It will only spur further innovation.”

The finalists include:

PMG for SEM Innovation, Leads To Business Transformation; Dell, Small Business Innovative Connected TV Advertising; Cadreon for Dodge, Crossing Screens and Driving Sales; Cadreon for FCA, Audience Hub; Cadreon, Jumanji Storms the Box Office; Innovid, Data-Driven Video Increases Brand Lift and The Exchange Lab for PF Flyers, Gain Customer Insights and Maxamise Return on Investment (ROI).

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Jakovljevic said: “With each year the entries illustrate an added level of sophistication, intelligence and creativity. This year we saw how players in the space are going above and beyond the call of their clients, leveraging the latest tools and advancements in technology to improve user experience and drive results. It was especially exciting to see new applications of the latest AI being deployed to deliver marketers superior performance.”

The finalists for Best Use of Performance are:

Aarki for Huuuge, Billionaire Casino Campaign; Awin, Re-inventing a superior affiliate program; Quantcast, Helps Welcome (Even More) Customers To Moe's and The Exchange Lab for Blink Fitness Lead Generation and Brand Awareness.

Best Use of Performance

A full list of the finalists can be viewed here. Tickets can now be purchased for the awards ceremony which will take place at the Edison Ballroom, New York on November 1.

Headline sponsor of the awards are MiQ and sponsors are Brightcove and Parsec

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