Tata Steel has collaborated with Jadav ‘Molai’ Payeng, also known as 'the forest man of India' to raise awareness about tree plantation for World Habitat Day (1 October).
As part of its 'Go Green' initiative, Tata has unveiled a film titled 'The Song of the Forest'. Created by J Walter Thompson Kolkata, it shows kids in a school play enact Jadav's journey and encouraging everyone to plant a sapling.
As a young kid, Jadav witnessed hundreds of snakes lying dead on a sand bar by the banks of Brahmaputra after being washed ashore by the tide. The snakes had died due to immense heat as there was no tree cover and from that moment Jadav started planting saplings which grew into a 1360-acre forest.
Sanjay S Sahni, chief of marketing and sales for branded products and retail at Tata Steel said, “As a socially responsible organization, Tata Steel has always deeply cared for the community we live in. Mr. Payeng is a shining example of what we can do if we set our hearts and minds about it. If one person can create a forest, imagine what all of us can do?”
Arjun Mukherjee, vice-president and executive creative director, J Walter Thompson, Kolkata said: “Mr Payeng is an inspiration for all of us. We wanted to capture is honesty and simplicity in the film without being preachy. It’s the forest singing a eulogy of Mr Payeng portrayed through a school play by kids.”