Omnicom's We Are Unlimited casts GTB exec Sumer Friedrichs in chief production role

Sumer Friedrichs, a GTB/Team Detroit alum, has joined We Are Unlimited as its chief producer. / Sumer Friedrichs

We Are Unlimited, the Omnicom specialist agency for McDonalds, announced the hiring of Sumer Friedrichs as its chief production officer, replacing Jon Ellis.

In this new role, Friedrichs has oversight over the McDonald’s agency’s integrated production team and leading external and internal production across video and digital. The agency has experienced growth with a group of new staffers added recently and various successes since its launch two years ago.

Friedrichs has over 20 years of experience in the production space, across UX to print, to shopper and retail, to short and long-form video content. Prior to joining Unlimited, Friedrichs spent time as a line producer, producer and executive producer for various production companies, leading into her role as senior vice president at Ford’s specialty agency GTB (formerly known as Team Detroit).

She also has worked for Campbell Ewald and ESPN in past stints, as well as LA production house Bandito Brothers.

Mark Mulhelm, We Are Unlimited chief, said in a statement: “Sumer exhibits all the qualities we were seeking in a CPO, including significant experience in leading next-generation production, experience overseeing a significant amount of digital production, and a past history of great creative work done in conjunction with the best directors and production houses. Her 360-degree understanding of the ad business, coupled with her extensive experience behind the camera, makes her a dynamic and enriching addition to the Unlimited team.”

Friedrichs added: “We Are Unlimited has established a reputation as one of the most exciting creative shops in the business. I’m excited to bring my experience and partner with this nimble, innovative team as the agency continues to expand its creative offering.”

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