The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Easyjet Media Sue

Netflix faces trademark lawsuit from easyJet over Joe Swanberg comedy series Easy

Author

By Taruka Srivastav, Reporter

October 1, 2018 | 2 min read

Sir Stelios Haji-loannou, the founder of easyJet, is readying a trademark lawsuit against Netflix over the name of its Joe Swanberg comedy series – Easy.

EasyJet founder sues Netflix over 'piggy backing' for its show 'Easy'

Netflix said: "Viewers can tell the difference between a show they watch and a plane they fly in." / Netflix

The billionaire businessman claims that the use of the name 'Easy' bt the streaming giant breaches his company's European trademark.

Haji has approached the high court, seeking an injuction to stop Netflix from using the name for the series in Europe.

His wider easyGroup business receives an income from licensing its brand to a number of companies (like hotels and bus companies) in return for a royalty based on their turnover.

An easyJet spokesperson said easyGroup "now owns more than 1,000 registered trademarks within the easy family of brands all over the world and takes its protection from unauthorised use very seriously."

Meanwhile, Netflix said: "Viewers can tell the difference between a show they watch and a plane they fly in."

Easyjet earlier sued Latin American airlines Easy Sky and Easyfly for "brand theft."

Easyjet Media Sue

More from Easyjet

View all

Trending

Industry insights

View all
Add your own content +