Sir Stelios Haji-loannou, the founder of easyJet, is readying a trademark lawsuit against Netflix over the name of its Joe Swanberg comedy series – Easy.
The billionaire businessman claims that the use of the name 'Easy' bt the streaming giant breaches his company's European trademark.
Haji has approached the high court, seeking an injuction to stop Netflix from using the name for the series in Europe.
His wider easyGroup business receives an income from licensing its brand to a number of companies (like hotels and bus companies) in return for a royalty based on their turnover.
An easyJet spokesperson said easyGroup "now owns more than 1,000 registered trademarks within the easy family of brands all over the world and takes its protection from unauthorised use very seriously."
Meanwhile, Netflix said: "Viewers can tell the difference between a show they watch and a plane they fly in."
Easyjet earlier sued Latin American airlines Easy Sky and Easyfly for "brand theft."