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La Mer accused of false advertising in China by beauty blogger

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By Danielle Long | Asia Pacific Correspondent

October 1, 2018 | 3 min read

Luxury cosmetics brand La Mer has been accused of false advertising by a Chinese beauty blogger.

The blogger, Hao Yu, who goes by the handle Dr Big Mouth and has more than one million followers on Weibo, has accused the Estee Lauder-owned company of making false claims on its Chinese website.

La Mer

Estee Lauder's La Mer brand is under fire in China for false advertising

In a statement on Weibo, Yu said La Mer’s Chinese website claims key ingredients of its product Miracle Broth, could restore the skin and help heal burn scars. These claims, however, are not made on the US website which states the product “soothes, moisturizes and heals away dryness''.

Yu called the false information “discrimination against Chinese consumers,” and has called on the company to revise its content, apologise to Chinese consumers and compensate those who purchased the product based on false claims.

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The post has sparked a debate among Chinese netizens and attracted more than 34,000 comments.

Estee Lauder China has said it is investigating the claims.

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