JD.com has continued its expansion in Southeast Asia with the official launch of its e-commerce platform JD Central in Thailand.
The Thai launch is the latest in a string of moves as the brand seeks to expand its footprint in the region and remain hot on the heels of rival Alibaba.
JD has launched its e-commerce platform in Indonesia, an office in South Korea and invested in Vietnamese e-commerce business Tiki.
The platform which was launched in partnership with Central Group, soft launched for JD’s anniversary sales on June 18 with the company claiming sales “exceeded expectations”.
JD claims 80% of customers have accessed the platform via mobile phones, with FMCG, mobile devices and fashion the most popular categories for sales.
Vincent Yang, chief executive officer of JD Central, called the launch “another exciting step forward in JD’s ongoing journey to serve customers throughout Southeast Asia”.
“Our partnership with Central Group – a one-of-a-kind union between China’s biggest retailer and Thailand’s strongest retail player – will provide Thai customers with a truly world-class e-commerce experience and guarantee 100% product authenticity. This move will transform the local market and unlock the boundless consumer potential of the nation’s large population, with the ultimate goal of becoming the most trusted brand in Thailand,” said Yang.
The move is the latest in a flurry of announcements from JD.com which is suffering from record low share price as a result of the unresolved rape investigation against JD founder and CEO Richard Liu.