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The Drum Awards for Social Purpose 2021

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Building customer trust though a strong visual identity

Building customer trust though a strong visual identity

Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers. It also requires constant focus and a willingness to adapt and experiment on the fly.

We’ve highlighted areas you can’t ignore if you want to deliver the experience consumers expect.

Get key insights on how to:

  • Establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand
  • Adapt to your customer expectations and keep them grounded
  • Make type is an essential tool in responding to these changes and preparing for the future

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