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BBC News launches video-only platform to curate archive content alongside originals

BBC News introduces a video features platform to attract new audience / BBC

BBC has rolled out a pan-BBC video features platform called BBC Reel which will produce its own content

Reel will kickstart its broadcast with the true story of Starlite, a heat-resistant substance first demonstrated in 1993 on BBC program Tomorrow's World.

Meanwhile, it has already commissioned original videos from more than 50 filmmakers located in 40 countries. The platform will also offer advertisers the opportunity to advertise around the video features.

As part of the weekday program, Reel will further publish a themed playlist of four to five videos, combining originally produced content and videos from BBC verticals and brands, including BBC Travel, BBC Future, BBC Culture, and BBC Capital. It will also be available on the YouTube.

Melissa Hogenboom, editor of BBC Reel said: “The strength of BBC videos are their ability to bring the viewer right into the lives of people around the globe. The BBC’s truly global network of correspondents connects viewers to a staggeringly wide range of lived experience, weaving us together in a way that’s uniquely possible through the visually arresting power of video.”

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