46% of enterprise brands fear website data breach

‘Culture of risk taking’ leaves 46% of enterprise brands fearing website data breach

Close to half of all enterprise brands believe they have a probable (or greater) risk of a website data breach, according to new research undertaken by data management specialists Ensighten.

Given a slew of recent headlines concerning high-profile businesses which have fallen victim to hackers 46% of such brands fret that a similar fate could befall their own web operations, with 15% going so far as to admit that they have identified a definite, known risk.

Perhaps most worryingly 67% of respondents freely conceded that they had implemented no marketing security for their website.

Further findings from the survey found that 41% had already fallen victim to a marketing security incident while concerns were raised that 13% of brands in the study would review the security of their customer data just once every six months, a lackadaisical approach which carries unacceptable security and regulatory risks.

Ian Woolley, chief revenue officer, at Ensighten commented: “It’s astonishing that nearly half of enterprises admit they are at risk of a website breach – and some are only checking security measures just once every six months. This is a global problem. We should question why enterprises aren’t taking better care of their data. It shouldn’t take a leak or breach to inspire action to improve marketing security when customer details are so sensitive. Prevention is better than cure. Brands must put the safety of their customers’ data first.”

Identifying an ‘unwitting culture of risk taking’ and an absence of appropriate budgets are the primary causes of this laissez-faire approach according to Ensighten, with just 30% of those surveyed believing themselves to be fully prepared for any future breach.

Recent data breach victims include the likes of Facebook and Uber.

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