Digital Transformation

The Drum Presents: Tom Ollerton talks to Craig Hepburn, digital transformation director for Uefa


By The Drum Team | Staff Writer

September 29, 2018 | 3 min read

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.

In this episode, Uefa's new digital transformation director Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. His ‘Shiny New Object’ is Personal Data and he talks about how we should own our own.

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

craig Hepburn

Craig Hepburn, Uefa's head of digital transformation talks to Tom Ollerton

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

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