Digital Transformation

Tmall partners L’Oréal to leverage data-driven consumer analytics of the beauty market in China

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By Taruka Srivastav | Reporter

September 28, 2018 | 3 min read

Alibaba Group's e-commerce company Tmall has joined forces with L’Oréal China to tap into the Chinese market using data.

As part of the partnership, the brands will focus on male-grooming industry and aim to leverage data-driven consumer analytics.

Tmall partners L’Oréal to leverage data-driven consumer analytics of the beauty market in China

Tmall partners L’Oréal to leverage data-driven consumer analytics of the beauty market in China

According to a whitepaper co-developed by TMIC and L’Oréal China Consumer Intelligence Team, online sales of men’s grooming products have increased by more than 50% in each of the past two years.

In the past year, 62% of the male consumer pool between the ages of 15 and 50 said they used male-specific facial skincare products, showing a massive addressable market for male grooming products.

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Stéphane Rinderknech, CEO of L’Oréal China said: "Tmall Innovation Center (TMIC), the retail innovation arm of Tmall, will work closely with L’Oréal China to catalyze the consumer-to-business (C2B) approach, based on insights and trends generated from the 600 million-plus customer base across Alibaba’s marketplaces. We have been very happy to ride the wave of the digital transformation together with Alibaba Group’s Tmall.

"As the number-one beauty company in the China market, L’Oréal China will continue to deepen collaboration with innovation partners locally to unleash the value of data insights and create value for our consumers. With our ‘Beauty for All’ mission and consumer centric strategy, our ultimate goal is to bring personalized products, services and experiences to each and every Chinese consumer.”

Tmall previously released a study on behaviours of female consumers in China.

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