Senior executives of business consultancy Accenture have said they are"especially pleased" with its new player in marketing, Accenture Interactive.
David P Rowland, chief financial officer at Accenture, told analysts on the company's quarterly earnings call that the ‘new’ section of the business, including Accenture Interactive, Accenture Applied Intelligence and Industry X have grown over 20% year-on-year.
He added: “When you look at our cloud-related services and at security, all of those businesses are contributing with strong double-digit growth to the overall numbers that we very often talk about with respect to ‘the New’.”
The company did not reveal Accenture Interactive's exact figures to the public but alluded to them on the call.
Company chief executive Pierre Nanterme, added: “In digital, I'm especially pleased with the success we have had in growing Accenture Interactive. Today we are the market leader operating at scale for many of the world's leading brands."
He went on: “’The New’ has truly become core to our business. As you would expect we continue to invest and innovate to capture new ways of growth."
The emergence of Accenture, Deloitte, IBM, PriceWaterhouse Coopers and McKinsey into the marketing services space has presented a new challenge for established agencies.
Alluding to this, Accenture Interactive global president Nikki Mendonça earlier this year told The Drum there was a real opportunity for growth in this space. “There is still a lot of incompetence within the current marketing services industry and it needs to be called out," she said.
Accenture Interactive recently revealed it was also going to move into the media buying space with the launch of a 'Programmatic Services' unit. Advertising trade body the IPA complained that this would raise a conflict of interest due to the company's existing media auditing operation.
The company boasts 459,000 members of staff as per the last headcount.