Channel 4 has rolled out an ambitious, company-wide rebrand set to make each of its channels distinct yet cohesive. The look has been designed to accommodate audiences’ increased digital consumption on smaller screens.
More4, Film4, 4Music, 4Seven and E4 have all been refreshed by 4Creative and ManvsMachine. The broadcaster said the Channel 4 corporate logo will also evolve from the multi-coloured 3D design to Lambie-Nairn’s 2D design.
E4's new idents were created by emerging talent from across the UK.
The supporting creative sees each of the network logos more prominently displayed during shows and in digital channels. Despite the update, Channel 4 was set that each brand has to maintain a strong individual personality.
The fresh identities will be rolled out to consumers from Thursday 27 September.
Dan Brooke, chief marketing and communications officer at Channel 4, said: “Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio. The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”
Alice Tonge, head of 4Creative, added: “Our channel brands have strong visual identities of their own, but now, with so many channels and so much noise, we need more than just the number 4 to unite our brand family.
“With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK.
"The eclectic mix, which all reveal the new E4 logo in different ways, are a chance to not only showcase the new identity but to remind people why they are watching E4 by entertaining them.”
You can see some of the E4 work below.
The announcement landed the same week fellow UK broadcaster BBC 2 launched its own rebrand.