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Bank of America Marketing

Senior marketer Tariq Hassan quits Bank of America for pet retailer


By John Glenday, Reporter

September 26, 2018 | 2 min read

Bank of America’s former SVP of global brand strategy and head of marketing for wealth management Tariq Hassan is swapping the world of accountancy for retail after moving to specialist retailer Petco, the latest step in a varied career which has also included spells at Pepsi, Emirates and Omnicom.


Tariq Hassan quits Bank of America for pet retailer

Based at Petco’s national support centre in San Diego will report directly to CEO Ron Coughlin.

Coughlin said: "Tariq is a talented and proven leader with an extensive and impressive background helping world-class global brands harness and leverage insights in order to build lasting relationships with their customers. I'm confident his vision, leadership, consumer understanding, incredible communication skills and experience will have an immediate impact on the organization as we continue to transform our business."

Hassan added: " During this pivotal time in the retail industry, we have a tremendous opportunity to focus our marketing, leveraging customer data and insights, to tap into the powerful relationship between people and their pets, create unique experiences and support them in ways that will ensure our success into the future."

Hassan will retain a seat on the global board of directors of Education for Employment, a non-governmental organisation dedicated to providing vocational training and job placements for marginalized youths across the Middle East and Africa.

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Bank of America Corporation is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina, United States. It is ranked...

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