Searching for answers in the age of digital disruption: The Drum x Microsoft

the drum, advertising week, new york

AI is changing consumer behavior by redefining search. How are customers using their voice more than ever, while brands are in danger of losing theirs? As voice-assisted search becomes increasingly integrated in the consumer buying process, brands will have to recalibrate how they interact with their customers.

Join The Drum, Microsoft and a panel of industry experts to understand the capabilities of intelligent search.

Topics will include:

• How is artificial intelligence impacting consumer search behavior?

• Where will brands deploy chatbots?

• What new data strategies do companies need to implement

Stop by to learn more about how intelligent search is disrupting the industry, and what the future of search could look like.

Register for your place at The Drum Arms during Advertising Week New York here.

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