Google partially reverses crypto-currency related advertising ban
Google has partially rolled back measures introduced in June to protect consumers from the high risk of fraud and scams presented by crypto-currency related advertising, amidst fears that it is missing out on the present gold rush.
Google partially reverses crypto-currency related advertising ban
From October, Google will relax its self-imposed ban to allow regulated crypto exchanges to buy ads in the US and Japan. The revised policy is open to advertisers worldwide but the ads themselves can only be run in the US and Japan.
The measures only go so far however and the internet giant will still not allow ads for initial coin offerings, wallets and trading advice.
Facebook, Twitter and Snapchat have each launched their own crackdowns on crypto-related advertising, which has stymied even legitimate businesses from buying ads.
Alphabet currently draws 86% of its total revenues from advertising, generating $54bn in ad revenues for the first half of 2018 alone.