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You & Mr Jones bolsters artificial intelligence investments

You & Mr Jones invests $4m to bolster its AI technology portfolio / You & Mr Jones

You & Mr Jones has continued to focus on artificial intelligence (AI) technology by announcing $4m investment in AI Foundation and also into the internet of things company, Evrythng.

The AI Foundation is currently developing foundational technology, products and experiences which will aim to reshape business and marketing as brands grow their interests and use of AI to bolster their marketing efforts and customer insights.

The investment in Evrythng follows investment in other tech companies such as Automat and Crossing Minds.

The group has also bolstered its leadership by promoting Sarah Davies and Julie Hardy to partner, following the hiring of Daniel Floyed, former global brand director for Pernod Ricard Wines & Spirits at Havas, as associate partner early in the summer.

Davies has over 15 years of consultancy experience from her work with companies such as Telefonica, Nokia, Stella Artois and O2, while Hardy has been promoted from associate partner to partner where she uses her expertise in luxury brands, fashion, and beauty to spearhead You & Mr Jones efforts with companies in those categories, as well as developing the group’s global influencer marketing capabilities.

David Jones, founder, You & Mr Jones said: “AI Foundation is at the forefront of AI technology and has the potential to transform the way that brands connect with people. It has remarkable implications for the future of business and marketing. Evrythng presents a tremendous opportunity for brands - any product can now be more intelligent, more interactive, more trackable and more valuable by being connected to the Internet of Things”

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