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Rebecca Waring

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Les Seifer

vice president, head of creative

The&Partnership and TalkTalk partner with Bauer to alleviate ‘Netflix syndrome’

The&Partnership and TalkTalk have formed a four-month partnership with Bauer Media to create a cross-platform campaign targeted at time poor, TV hungry audiences.

Designed specifically to address the very first-world problem of ‘Netflix syndrome’ – where audiences are overwhelmed by an abundance of programming – the tie-up seeks to deliver reliable recommendations to ease the decision-making process.

Readers of TV Choice, TV Guide and the newly launched Pilot will be presented with a mix of editorial, native and tactical formats to guide them to the wheat hidden among the chaff. These efforts will dovetail with Heat’s Big Night In with TalkTalk, a branded weekly video series on YouTube and social media during which guests will digest the must-watch shows of the past week.

Simon Kilby, group commercial director at Bauer Media, said: “This campaign demonstrates how Bauer creatively engages consumers through culturally relevant brands across various platforms. Working closely with commercial partners, the expertise of our editorial teams that have deep audience understanding shines through in the creation of integrated campaigns like heat’s ‘Big Night In with TalkTalk’.”

A teaser for episode one of Big Night In, is available to view now on Facebook.