Primesight has halted a poster campaign in Liverpool for 'Human Females', which aimed to raise funds for further advertising.
The campaign, which states on its website that it aims to retain the word ‘woman’ as an ‘adult human female’ only, has been described as ‘a transphobic hate group’ by critics.
Primesight issued a statement to confirm it will halt the campaign following objections and has explained that it approved the ad through its online booking system and the copy, when reviewed, did not seem to be controversial.
Please find response attached. As an update to the statement, we can now confirm that the posters will be removed this evening. pic.twitter.com/kjZ9qyB7KP
— Primesight Direct (@Direct_PS) September 24, 2018
Since the decision to remove the posters was announced yesterday (25 September) Human Females has published its own statement on its website while aiming to drive donations.
The group stated: “As you may have read the billboard has been deemed transphobic and is being removed in an act of grotesque misogynistic rage, we are seeking legal advice and will make a full statement in due course.”