Ogilvy UK handed oversight of Mobo Awards brand positioning
The Mobo Awards are looking to the future having appointed Ogilvy UK to rethink the development, strategy and positioning of the brand ahead of its 2019 showcase.
Ogilvy UK handed oversight of Mobo Awards brand positioning
Established in 1996 to celebrate music of Black Origin the awards have since grown to become obe of Europe’s largest award ceremonies, recognising talent in genres such as Hip Hop, Grime, RnB/Soul, Reggae, Jazz, Gospel and African Music.
Kanya King, CEO of the MOBO Organisation, said: “The evolution of the MOBO Awards is always at the forefront of our mind and we want to ensure that we continue to build on the strong foundation of the brand and its heritage for a wider purpose and bigger impact. We will bring the platform to brand new heights and most importantly, continue to amplify the exposure of the large pool of exceptional talent celebrated by MOBO.”
Michael Frohlich, CEO, Ogilvy UK added: “We hope to collaborate in ensuring the organisation maintains its place as an influential cultural force in the UK and beyond. Here at Ogilvy, we relish the opportunity to build on the MOBO legacy of being an amazing urban music and cultural platform for established and emerging artists, while helping shape the brand’s future across music, media and entrepreneurship in unexpected ways.”
The planned shakeup has been motivated by desire to usher in a ‘new era’ of celebrating creatives, entrepreneurs, film and social causes.
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