Insight report reveals Amazon Prime Day 2018 was “the biggest day in retail” to date
The fourth Amazon Prime Day, which commenced on 16 July and lasted 36 hours, generated more sales and sign-ups for Amazon Prime than any other comparable period in the online retailer’s history.
This is among the headline findings of a newly-released insight report into this year’s Amazon Prime Day event from digital and social agency Wilderness.
The report reveals that, just four years on from the first event, Prime Day has become the biggest online sales day of the year - beating both #BlackFriday and #CyberMonday - with estimated global sales of $1.6 billion.
Tom Jarvis, founder and managing director of Wilderness, said: “Amazon has managed to create a retail event, masked as an opportunity to get great deals from a host of top retailers, that powerfully drive sales of its own product.”
Indeed, the report confirms that 15 of the top 16 most purchased products on Prime Day were Amazon branded, with Amazon’s Fire TV Stick coming out on top as the most purchased and talked-about product of the day.
However, the impact of Amazon Prime Day is not confined to the e-retail giant, with sales of non-Amazon companies jumping by 30% during the 2017 event.
Jarvis said: “Brands should look at the event as an opportunity rather than a competition. Prime Day is a catalyst that brings everyone up not just their own products.”
The full report is available to download for free.
Wilderness works with clients including Discovery UK, Ellesse, Warner Bros and 20th Century Fox.
Content created with:
Wilderness
The World's First Social Media Transformation Agency. We transform the strategy, management, and operations of the world’s most beloved brands. Part of the...
Find out more