Durable Goods director announces kid-designed clothing line with eclectic video
Sue-Ling Braun doesn’t pick out clothing for her four-year-old son Akira; he does that himself – from his own clothing line.
Braun, a director at Durable Goods, announced the launch of the ‘Akira’ childrenswear line from ethical clothing company Everybody.World with an adorably whimsical and stylized video (see above). The unisex line, meant for ages two to six, features “treasure pockets” for kids to easily hoard their stash of goodies.
“The collection is designed by four-year old Akira,” the company explains in a press release, “a stylish and rambunctious boy who often chooses his own clothing, and is the brand’s first kidswear collection. The video, directed by Braun – who is also Akira’s mother – highlights the purity and joy of childhood, celebrating the unique wonder and delight of playtime, diving into his ‘treasure pocket’ to a world of no rules and uninhibited, exuberant fun with friends.”
The clothing is made from recycled cotton and French Terry, but here’s the real kicker: Akira receives 10% from all sales of his designs, just like every other Everybody.World designer.