Wunderman has announced the acquisition of a majority stake in Emark, a marketing technology performance company that delivers marketing and advertising technology solutions for data-driven and personalized customer interaction.
The martech company delivers Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution. Emark has also provided Salesforce multi-cloud strategy and solutions in Europe.
Emark’s 120 staffers, located in the Netherlands with offices in Barcelona, London, and Poland, have worked with a group of clients that has included Basic-Fit, Bugaboo, Ecco Shoes, Marks & Spencer, Randstad, Scotch & Soda, Takeaway.com and The Macallan.
Stephan Pretorius, who last year joined Wunderman UK as its group chief and global chief technology officer, said in a statement: “We have been following Emark’s stellar progress for the past three years and are delighted to have them join the Wunderman family. With our clients’ growing demand for Salesforce’s data-driven customer engagement solutions, Emark brings highly specialized capabilities that are key to business growth. Like us, they’re true martech geeks and fantastic entrepreneurs.”
Ubbo Maagdenberg, Emark’s founder and chief innovation officer added: “We help companies to define and execute their digital strategy from day one. From finding valuable prospects to converting them into new customers and keeping them engaged throughout their digital lifecycle. With vision, process and technology, we help marketers to put customers at the center of everything they do. We are excited to take our expertise and combine it with Wunderman's practice to become the global leaders in Salesforce marketing technology solutions.”
This deal has added to a busy year for the WPP digital marketing agency: Wunderman has also acquired US-based agency Gorilla to bolster its commerce services, while adding retail vet Michael Murray to oversee its growing data practices.