MLB and Majestic detail the ‘journey of a jersey’ for #PonleAcento Hispanic heritage push
Major League Baseball (MLB) and its official uniform supplier Majestic have released a video for the baseball league’s annual #PonleAcento (Put an accent on it) campaign for Hispanic Heritage Month.
MLB brings back its PonleAcento Hispanic Heritage campaign, detailing the making of a jersey for its Latin-born players. / MLB
The ad, created with the help of LA-based creative agency and production studio Little Ugly, details from start to finish the process of creating one of the authentic jerseys that the league’s fielders all wear.
Last year, the MLB unveiled its league-wide initiative to add the accent mark to the jerseys of all Hispanic players, a response to veteran LA Dodger infielder Adrian Gonzalez’s push to properly identify them in 2016.
Gonzalez’s teammate Enrique ‘Kike’ Hernandez was featured in the spot and has continued to be a face of the league’s Hispanic Heritage Month (September 15-October 15) marketing efforts.
Latinos have made up around 30% of the league’s 30 franchises, and the campaign, which launched in 2017 has been part of a greater push by the league to properly include a major part of its on and off-field presence in the Hispanic community.
The creative will run throughout the duration of Hispanic Heritage Month. See the spot by clicking on the Creative Works box below.