Online marketplace eBay is seeking to prove it can be a friend as well as foe of the High Street by embarking on a year-long partnership with the city of Wolverhampton to give smaller retailers a bigger online presence.
The collaboration will see staff from the online firm set up shop in the city for 12 months, during which time they will provide support to retailers seeking to establish themselves online or grow their existing presence.
To rectify this state of affairs eBay will provide one-on-one support for businesses seeking to take their first step online by providing support to create a personalised store, as well as sales secrets and strategies to make the most of the internet.
Rob Hattrell, vice president of eBay in the UK, commented: “I’ve seen that Wolverhampton businesses have the creativity matched with the entrepreneurial skill to create products needed and wanted all over the world – and eBay will help them to sell in the way they want to online.”
eBay has been spurred into action by its own research which shows that a quarter of small retailers have no online sales presence in the form of either their own website, social channel or store presence on the auction house itself.
The ecommerce giant has been seeking to shift perceptions of its services in the UK with its 'Fill Your cart With Colour' brand campaign.