The Drum Presents: Tom Ollerton talks to Nicole Yershon, founder of NY Collective & LabForHire&Co

Nicole Yershon, founder of NY Collective & LabForHire&Co

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.

In this episode, Nicole Yershon, former chief at Ogilvy Labs, Times best selling author and founder of NY Collective & LabForHire&Co offers her insights on innovation, a topic she knows better than most from her lengthy experience in the industry.

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

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