Independent digital agency Jellyfish has hired former Videology South Korea country manager Vincent Song as APAC regional director, with the task of building out the APAC operations.
As a result Jellyfish will start its APAC growth from South Korea, based off it having a strong relationship with Google in the market, plus the large potential in the country to grow digital brands. Jellyfish said it will be the first of a number of APAC offices as the company seeks to establish the agency across Asia, supporting global brands.
Rob Pierre, CEO, Jellyfish, said: “Expanding into APAC is a hugely exciting and significant next step for Jellyfish and brings us ever closer to achieving our vision of offering a boutique style service at a global scale. Vincent’s expert local knowledge coupled with his experience at both brands, platforms and adtech providers, make him the ideal person to launch and build our agency offering across the region.”
Song spent the past four years at Videology building its team in South Korea, and prior to that held Song held senior positions at Google, working as a senior account manager in Singapore and strategic business development manager for DoubleClick in Korea. Previous experience also includes a client-side role at LG Uplus.
“Setting up and growing businesses across APAC is in my DNA and Seoul’s burgeoning tech and start-up scene make it the ideal place for Jellyfish to take their first steps into the region. They already count brands like Samsung and Toyota as clients in other key regions and I’m excited by the challenge of building the agency’s client base of leading global brands locally too. I can’t wait to become part of the next chapter of the Jellyfish story,” said Song.