Argos champions convenience as a household prepares for a Royal visit


By John McCarthy, Opinion editor

September 20, 2018 | 2 min read

Argos’s new brand positioning is ‘You’re Good to Go’, and it has started rolling out films showing how the retailer has consumers covered for any unexpected developments.

Argos champions convenience as a household prepares for a Royal visit

A spot from The&Partnership shows a family frantically prepare for a ‘Royal Visit’. As a gilded carriage makes its way through a suburban housing estate flanked by revellers, the family rushes to prepare the household and find champagne flutes. The royals are revealed to be the parents – they expect the house to be in pristine shape despite the difficulty in doing so and raising children.

Aside from the cute proposition, the work also highlights that Argos stores are placed in sister retailer Sainsbury’s outlets across the UK.

Nicki Brown, advertising controller at Argos, said: “At Argos, we understand that convenience is key for fast-paced, modern families. Our homeware and furniture ranges have stylish pieces fit for the everyday to the most special of visits, and customers can be ready for both thanks to our nationwide store network, which now includes 250 Argos stores inside Sainsbury’s supermarkets.”

Yan Elliott, joint executive creative director at The&Partnership London, added: “Having granny and grandad around really is like having the royals over. Everything has to be perfect, but what family home ever is? At least with Argos on side, we have a good chance of impressing them.”

A 30-second cut will run on TV, video on demand and social in the UK.

Vote for the work below in The Drum’s Creative Works.

Argos: advert-body-2 by The&Partnership

By Argos

Overall Rating 5/5

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Argos Ltd, trading as Argos, is a British catalogue retailer operating in the United Kingdom and Ireland, and a subsidiary of Sainsbury's.

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J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 16.9% share of the supermarket sector in the United...

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