NBA gears up for season with tip-off campaign film and global push
While football season is just underway, some people are already ready for basketball. The NBA is gearing up for the season with the fourth installment of the ‘This Is Why We Play’ global campaign, and it’s asking people what their hopes are for this season.
NBA 'Hopes' spot for season tip-off
This Is Why We Play begins with the 2018-19 season tip-off spot ‘Hopes,’ which spotlights an array of fans sharing their hopes for this season, including Grammy-nominated hip hop artist and Houston native Travis Scott, former NBA player and on-air broadcaster Kenny Smith and social media influencer Famous Los.
In the spot, by Translation, there are various split screens, with fans on one side and players on another, stating their varied hopes. One woman says she wants her man (LeBron James) to bring back “showtime” to LA with the Lakers. A teacher handing out papers says he hopes the Warriors are ready to be tested. A weatherman from Oklahoma stands in front of a map with the Thunder logo all over it, stating, “We hope the country sees a lot more Thunder.” Smith, with a ball on a neighborhood court, says he hopes he sees something that leaves him speechless, as Dennis Smith Jr. does a gravity-defying dunk.
The global launch will consist of two additional international spots in Canada and China ahead of the Canada Series (Sept. 29 and Oct. 10) and China Games (Oct. 5 and 8) this preseason.
Canada Series 2018 is the first-ever custom spot in Canada that will reintroduce the preseason series, exciting fans for the event’s return (the spot will air in both English and French.) China Games 2018 will showcase the exciting teams coming for China Games 2018 and renowned fandom in China.
The 2018-19 season begins Tuesday, Oct. 16 as part of Kia NBA Tip-Off 2018 on TNT.
