Apple’s FileMaker introduces humorous ‘Innovation Without the Hype’ campaign
Apple subsidiary FileMaker and S4 Capital production company MediaMonks have worked together to give a humorous spin on why you should use the workplace innovation platform.
FileMaker campaign by MediaMonks
The ‘Innovation Without the Hype’ campaign features six short, funny films that underscore how the FileMaker ecosystem of training, support, and outsourcing can empower innovation in the workplace.
In the films, two main characters carry the stories: the Extreme Innovator and the Problem Solver. Both are in a pitch-off, presenting ideas for executives’ consideration in a series of board room scenarios.
In each instance, a business leader presents a real problem. The Problem Solver recommends a solution built on the FileMaker platform, while the Extreme Innovator resorts to hype-driven recommendations that are met with enthusiasm, but are unpromising to say the least.
In ‘Whale Music,’ a man-bunned executive interrupts the woman explaining FileMaker as a great solution with whale noises, stating that’s how the world’s biggest mammals communicate with their teams over long distances, which prompts others to do their own whale sounds.
The same Extreme Innovator suggests in another spot that body language is the universal way to communicate and leads the rest of the boardroom in ridiculous poses. In ‘Yoga Balls’ the Innovator says rather than balance the budgets with squeaky yoga balls rather than FileMaker.
Three additional films will be released over the next two months.
In crafting this campaign, MediaMonks stated it decided to let the executives be swayed in the wrong direction for the sake of giving the audience a chance to be in on the joke. It’s obvious by the end of each spot that the best option is the one presented by the rational mind of the Problem Solver..
See the first three spots by clicking on the Creative Works box below.
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