As it prepares to launch the first 5G Ultra-Wideband system, Verizon is looking back to previous and historic wireless moments, including the first commercial wireless call, to show that it has been a pioneer in the category for decades.
The campaign, developed in partnership with the Community, ahead of the launch of its new 5G Ultra-Wideband, celebrates the company’s various first moments.
Titled ‘Firsts,’ the brand’s legacy as an industry leader is shown with a couple of exciting tech moments, featuring footage from the 80s, complete with now-vintage Verizon executive fashions. The campaign is designed to prove the company’s position at the forefront of the fourth industrial revolution.
Featuring vintage film from 1983, ‘First Call’ shows the first commercial wireless phone call in Chicago as Verizon engineer John Foley shares his memories from that day. The second spot, ‘First to CDMA’ includes a 1989 video of Los Angeles-based Verizon engineers testing CDMA technology, which allows users to make calls on the move without losing signal.
While the first two spots draw on the past, the third and final one looks to the future. ‘First to 5G’ unpacks the different firsts the brand’s engineers completed in order to create the first and only 5G Ultra-Wideband – a development that the company hopes will change how people learn, work, and live.
All three spots will run across broadcast TV and online video.