The Honest Co. names ex-Dentsu president Shannon Pruitt as CMO
The Honest Company, a personal care products purveyor which prides itself on ethical consumerism, has turned to the Dentsu Aegis Network to fill its vacancy for a new chief marketing officer with the appointment of Shannon Pruitt.
The Honest Co. names ex-Dentsu president Shannon Pruitt as CMO
Pruitt served as president of Dentsu’s content agency The Story Lab in her prior role, accumulating a wealth of experience in the realms of integrated, omni-channel marketing, brand-building and brand story creation.
These skills are highly prized by Pruitt’s new bosses, who include co-founders Jessica Alba and Chris Gavigan, as they seek to improve their brand marketing, creative, content and marketing communications.
Welcoming Pruitt’s appointment in a statement Honest Co. chief executive Nick Vlahos said: "As we continue to focus our efforts on two categories where global consumers and retailers are demanding more natural offerings – baby and beauty – we know talent will continue to drive our company's momentum and growth. With her extensive marketing, brand building, digital and entertainment background, Pruitt will bring a fresh perspective to our company as we take our brand global.”
Initially formed in 2012 specialising in the sale of eco-friendly nappies and other baby products the business has since diversified to trade in a panoply of consumer products including cosmetics, baby care products and detergents.
The Honest Co. has previously employed Supermoon to produce its Love Today for a Better Tomorrow campaign.
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Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising...
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