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Marketing Michelle Obama

Michelle Obama leads a star-filled cast to encourage students to take control of their future


By Kyle O'Brien, Creative Works Editor

September 19, 2018 | 3 min read

Former First Lady Michelle Obama is featured in a new campaign for her Reach Higher initiative, called ‘Worth It’ that features plenty of stars encouraging students to overcome their fears and obstacles and reach for education beyond high school.

Michelle Obama

Michelle Obama encourages students to go to college in new campaign

Reach Higher’s ‘Worth It’ campaign is an initiative led by Obama alongside stars including Kelly Rowland, Nick Cannon, Ciara, Jussie Smollett, Karlie Kloss, Questlove and more that encourages every student in the US to take control of their future by continuing their education to the next level.

The campaign takes a look at the lives of some of today’s biggest celebrities as they give an account of their own success story. With their support as well as encouragement from other notable figures, Reach Higher will shed light on the importance of getting a proper education as well as having the resources necessary for students to become successful.

In a short video, we see many of the stars, including Obama, talking about times of self doubt, the obstacles they faced, and how they overcame them to achieve success, both in the classroom and in life. In the end, they tell the viewer, “You are worth it,” as a push to be the best they can.

Through a small online community, students who join the movement will be celebrated on social media and invited to flagship events like College Signing Day hereby learning more about all of the resources they will need before college and thereafter. The campaign is a partnership with Fullscreen, a social-first entertainment experiences and services company for the top talent, digital influencers, brands and avid fans.

Students can join this movement by signing Reach Higher’s Worth It Campaign pledge.

Reach Higher, is an initiative created by former First Lady Michelle Obama, during her time in the White House, dedicated to inspiring every student in the US to complete their education past high school by attending a professional training program, a community college or a four year university.

See the campaign by clicking the Creative Works box below.


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Marketing Michelle Obama

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