Heineken offers a fresh perspective on life with ‘World’s Most Unmissable Moments’

Dutch brewing giant Heineken has teamed up with Publicis Italy to offer drinkers a light-hearted twist on commonly held beliefs with its latest brand campaign, ‘World’s Most Unmissable Moments’.

The integrated campaign has been created to coincide with Heineken’s sponsorship of the UEFA Champions League and will dovetail with a digital campaign element conceived by POKE London to provide additional creative content by dramatizing the commercial for online consumption.

In a statement the brewer wrote: “Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. The new Heineken® brand tone is inspirational, light-hearted and universally appealing, the new brand Idea takes commonly held beliefs and twists them with a refreshing Heineken® point of view to let you enjoy life more.”

Heineken was forced to pull its previous ‘Lighter is Better’ ad campaign amidst a Twitter backlash over its ‘racist’ connotations.

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