Digital video office network Captivate has formed a strategic partnership with Executive Channel Network (ECN) to grow its audience reach to an estimated 14 million people using elevator and lobby displays across the US, Canada, Germany, Paris and London.
The agreement will see the pair work with brands to expand their inventory for advertisers to engage international business professionals in the workplace, which will include over 12,000 digital elevator and lobby displays within around 2,000 workplaces.
Captivate currently hosts a network over 11,000 elevator displays across 1,600 office buildings in North America while the ECN will provide the rest across European locations.
“In today’s digital age, the world gets smaller every day,” said Lorenzo Papa, executive vice president of Advertising Sales at Captivate. “The media landscape continues to evolve at a rapid pace and we recognize the increasing need for brands to have a consistent message across multiple borders, so having the ability to run campaigns throughout North America and now the UK and Europe is crucial for the next phase of our growth. ECN’s reach and influence aligns perfectly with the Captivate audience and we are thrilled to have found the right partner to help provide turnkey solutions for our advertisers at a global scale.”
Charles Parry-Okeden, global chief executive officer at ECN, added: “With two workplaces connecting to ECN every week, we foresee continued interest from global brands in workplace media and expanding this into North America with Captivate was a natural solution."
As the workday gets longer, professionals are improving their work-life balance by completing personal and professional tasks at the office and across multiple devices. This alliance provides advertisers with the ability to deliver brand messaging while at-work consumers are actively researching and purchasing both business and personal products/services.
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