Marketing Data

The CMO Challenge: does your marketing really work?

September 18, 2018 | 3 min read

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Get ready for the winter with a series of monthly webinars aimed at getting marketers to review their marketing strategies.

The CMO Challenge: does your marketing really work?

The CMO Challenge: does your marketing really work?

It’s not an easy time for CMOs, who are responding to changes within the industry, from new technologies, complications in adland and changing consumer behaviour; it’s a time of constant transformation and increased uncertainty.

Software company Domo has unveiled an autumnal webinar series, presenting solutions to some of the biggest challenges currently facing marketing teams.

For CMOs looking for marketing inspiration, there will be a webinar each month until Christmas, challenging them to review their strategies. With a host of webinar speakers, including former Possible president and Domo’s chief customer officer Jason Burby; L’Oreal UK’s head of data and analytics Chris Fender; and Domo’s marketing director Mark Johnston, each session is guaranteed to be informative and promises to help CMOs in delivering the best from their businesses.

Do Your Leadership Principles Really Work?

To start off the series, October’s session will begin by questioning which leadership principles will be most valuable to businesses, by looking at the importance of measuring data, launching profitable initiatives and creating effective campaigns. Led by Jason Burby, who also co-authored the book ‘Does it Really Work?’ – which touches on much of the same – the session will also draw on other business leadership styles and use brand examples. The session will also focus on how to hire inspiring creatives and encourage CMOs to find opportunity even when they’re faced with obstacles.

Lessons from L’Oreal

The second webinar, held in November, will be held by L’Oreal UK’s Chris Fender, who will discuss how the brand has redefined and clarified its strategy to maximise its ROI. Some of the key points that he will touch on include the value of shifting data, the ‘digital cockpit’ and the importance of basing decisions on ROI and performance.

Making Your Data Work for You

The final session in the series will incorporate both lessons learnt from Durby and Fender in earlier sessions to provide marketers with a series of practical steps for them to put in place. This third webinar will be hosted by Domo’s Mark Johnston and assures that it will give CMOs the confidence to take their marketing strategies to the next level.

Don’t delay in registering your interest in the webinars here. The first session begins on October 4.

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