New campaign helps Bill & Melinda Gates Foundation celebrate global goals progress

The Bill and Melinda Gates Foundation have resumed their Goalkeepers event with the launch of a new campaign film focusing on the work of 7 young goalkeepers striving to realise the UN Sustainable development goals (Global Goals).

Narrated by poet and youth activist Aranya Johar ‘We The Goalkeepers’ marks the return of the philanthropic couples annual campaign to build a better world by harnessing the power of storytelling to inspire world leaders into action.

This year’s iteration will communicate the message that progress is possible if we invest in our young people, celebrating successes thus far in reducing extreme poverty since 1990 and will conclude with an awards ceremony hosted by Bill and Melinda Gates on 25 September, followed by a full day of events on the 26th.

On the day individuals who have done most to lay the groundwork towards these goals will be recognised; including a Progress Award for the individual who has done most to support science, technology, digital or business-led initiatives.

Other acknowledgements will come in the form of a Changemaker Award for an individual who has harnessed their own personal experience or leadership to inspire change and the Campaign Award will go to an individual or group-led campaign which has raised awareness or built support for goals.

The global goalkeeper award meanwhile will be handed to the elected leader who has done most to leverage their position to bring about action to deliver on specific goals.

Past promotional work has seen the creation of a series of posters by design agency Glug to raise awareness of the Global Goals.

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