Speaking before his death in June at the age of 61, Bourdain talked passionately about the importance of craft, saying: “If you feel in your heart, if you know, if you have reason to believe that you could be awesome at something—that you can do something unique that will shock and astound and terrify and bewitch people—do that.”
The advert closes with the on-screen words: "And so you did. We were proud to have shared the journey."
Prior to his passing, Bourdain was considered one of the most influential chefs in the world as well as an author, travel documentarian and television personality. He serves as the face of The Balvenie's Raw Craft series by Red Tettemer O’Connel + Partners.