The judges for The Drum Social Purpose Awards 2018 include Diageo, Direct Line Group, MC Saatchi, Oberland, Dixons Carphone, Good Agency, Shelter UK and J. Walter Thompson London. The awards were formerly The Drum Marketing Can Change the World Awards.
The Drum Social Purpose Awards are now open for entry and celebrate all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today. Your social responsibility has never been more important, and we want to show the industry what you've accomplished.
The judges are looking for entries that demonstrate an authentic, sustainable social purpose in action. It's not about short-lived, bandwagon jumping campaigns or purpose-washing. Creative partner of the Good Agency, Reuben Turner said: "We want to see how social purpose campaigns connect a company’s authentic commitment with its audience’s values. And we want to see impact – on sales, brand recognition, yes, but also on the world."
Mark Evans, marketing director, Direct Line Group believes that by delivering positive change in the world, it allows marketers to achieve both success and significance simultaneously, which is a wonderful thing. "Why not have the cherry and icing on the cake and get recognition for it too? There are so many incredible things marketers are doing to transform the lives of people in the world, and these need to be celebrated as critical to our industry – they give purpose to what we do."
Be excited about the kind of work that constitutes social purpose, Turner concluded. It doesn’t have to be a charity partnership or an emotive TV ad. "It can be about products, people, spaces, platforms. Brands have so many ways to make their social purpose real today.
"Don’t be afraid to share work that demonstrates an organisation that’s trying – we know social purpose is a journey not (yet) a destination for most commercial brands."