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Mother drives off the Moneysupermarket cliff with a Sindy doll homage to Thelma & Louise


By Katie Deighton, Senior Reporter

September 17, 2018 | 2 min read

Mother has unveiled its final work for Moneysupermarket: the tale of two Sindy dolls that escape suburban monotony for a high stakes car chase on the Mexican border.

Moneysupermarket Sindy

Moneysupermarket Sindy

The spoof follows on from ‘Epic Action Man’, landing another childhood toy into a decidedly adult scenario alongside a banging soundtrack.

The film opens in ‘Sindyville’, a Lynchian suburbia where toy men mow their lawns in sync. The uniformity is disrupted, however, when Sindy drives up in her convertible – license plate ‘Epic’ – blasting out Fleetwood Mac’s ‘You Can Go Your Own Way’.

Another Sindy hops in and the duo embark on a rip-roaring road trip. But just like the ad’s source material, it all goes wrong and ends in a (spoiler alert) cliff-face drop.

Mother partnered with licensor Pedigree Toys & Brands to turn the angelic Sindy into a runaway rebel. Film group MGM was tapped for the storyboard rights to Ridley Scott’s Thelma & Louise.

The comparison site announced it would part ways with Mother in March, drawing a line under a string of popular ads over seven years. It has since appointed WCRS as its creative agency.

Mother’s creative partner Hermeti Balarin previously cited ‘Epic Action Man’ as the agency’s way of “bowing out on a high”.

He joked: “As we left the stage after Epic Action Man, we couldn’t resist coming back for an encore. Here’s to the last (we promise) of what has been an incredible series. Sindy and Sindy, you’re so Moneysupermarket."

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