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Advertising KFC

KFC’s latest Colonel is a bear, promoting Hot Honey flavor

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By Kyle O'Brien, Creative Works Editor

September 17, 2018 | 3 min read

Kentucky Fried Chicken (KFC) is bringing the sweet and heat to its fried chicken with its newest menu item, Hot Honey, and it has introduced a Colonel Sanders bear to help promote the sticky concoction.

KFC Hot Honey Bear

Hot Honey Bear for KFC

Inspired by mash-up of golden honey and mild peppers, the new flavor adds a southern flair to the menu.

“If you travel across the south, you’ll find different recipes for sweet and spicy honey-based sauces. We went through many versions to find the combination of sweet and mild spice that perfectly complements our world-famous fried chicken,” said Bob Das, head chef, KFC US “With summer coming to an end, people start to crave the soul-warming, comforting flavors that come with fall, so it’s the perfect time to introduce our new Hot Honey fried chicken.”

KFC’s newest Colonel is unlike any of his predecessors – mostly because he’s a talking plastic bear-shaped figure with the Colonel’s signature facial hair. Just like his human inspiration, Colonel Sanders, Colonel Bear is obsessed with promoting KFC. As new ad spots show, sometimes Colonel Bear takes his dedication a little too far, in a slightly weird way, leading to the sweet little bear’s fiery side coming out. He is seen on a table as parents attempt to have a serious talk with their son. The Colonel bear interrupts to talk about the Hot Honey, not caring that he has invaded family time. He then blows his lid in a burst of fire.

“Hot Honey adds a little kick to our lineup of authentic southern-inspired flavors. And we’re bringing the flavor to life in a fun way, with our cutest – and feistiest – Colonel yet,” said Andrea Zahumensky, chief marketing officer, KFC US. “Aside from his personality, the Colonel Bear’s physical appearance is adorably inspired by the nostalgic honey bottles in the shape of a bear that you may have had on your kitchen table growing up.”

Fans who fall in love with the Colonel Bear can enter for a chance to adopt their very own vintage-inspired, pull string talking Colonel Bear figurine by filling out the form at KFC.com/adoptacolonelbear starting today, Monday, September 17.

Following its very limited time offer of Pickle Fried Chicken this summer, KFC’s Hot Honey is the latest in a series of new, exciting flavor innovations that the brand is bringing to fans of fried chicken on a broad scale. Known as “the next sriracha,” honey combined with spicy peppers represents a rising food trend that’s started garnering a cult following, similar to the established pickle craze.

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By KFC

Overall Rating 3/5

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