Fork Media and Ziff Davis join forces to launch Mashable India
Indian publishing company, Fork Media has joined forces with digital media company, Ziff Davis to operate Mashable India.
Fork Media and Ziff Davis join forces to launch Mashable India / Mashable India
The extended partnership builds on Forks' existing operation of other Ziff Davis brands, IGN and AskMen, in India. Mashable India will curate and localize Mashable's global content and will also create content specifically for the Indian market.
Samar Verma, CEO of Fork Media said: "We're excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach."
Adam Doree, on behalf of Ziff Davis said: "As a new chapter for Mashable's international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators - both existing and new to our partner group. In India, our partners at Fork Media are building a world-class media company and their values are a perfect match for Mashable India."