Star Sports campaign to recruit Indian football fans to help sport grow
Star Sports in its latest campaign for Indian premier football league, Hero Indian Super League (HISL) is urging Indians to become fan of Indian football to help the sport grow.
The campaign spot titled '#FanBannaPadega" (You need to become a fan) features players of various ISL teams along with celebrities like actor John Abraham, Ranbir Kapoor, Abhishek Bachchan and cricketers like Virat Kohli and Mahendra Singh Dhoni asking people to get over European football and encourage and cheer for Indian football.
#FanBannaPadega will be supported by a 360-degree execution plan that will be spread across the across the country through ATL/ BTL activities, TV, print, radio, OOH and social media.
Star India spokesperson said: “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season 5 of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football.
"It is this essence that fuelled the introduction of the #FanBannaPadega campaign for Season 5 of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation."
